Alex Back is the founder and CEO of Couch.com, a brand-new innovative platform for users to find the perfect couch for them at great value. Couch.com is solving the biggest mystery for shoppers hunting for new furniture: “Where the heck do I buy a great couch”?
Previously, he was the co-founder and COO of the popular furniture brand, Apt2B, which was acquired by a large US retail furniture chain in 2018. He worked to integrate Apt2B, one of the very first online furniture retailers on the Shopify platform, into the operations of the 100-year-old larger business entity and was deeply immersed in the business operations of both online and brick-and-mortar retail for 4 years before leaving in 2023 to start Couch.com. Working in various parts of the furniture industry since 2004, he has 20 years of experience in retail sales, e-commerce, marketing, operations, logistics, and wholesale manufacturing and distribution.
Alex has worked extensively with partners such as Costco, Bed Bath and Beyond, and Amazon and his work has been highlighted in many outlets such as Redfin, Rent., and HGTV, as well as publications such as Forbes, CNN, Medium, and Furniture Today. A quick Google will also reveal many of his recent podcast and video appearances as a contributor on business, e-commerce, and furniture. Alex is delighted to bring his experience and authority on couches and the furniture industry to the platform, along with many of his industry colleagues who are helping him keep the Couch.com audience informed and engaged daily.
- Job Title: Founder, CEO
